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Total Rewards SIG: Employee Perks - The Impact on Engagement and Company Culture
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Total Rewards SIG: Employee Perks - The Impact on Engagement and Company Culture

Total Rewards SIG Program
Presented by: Shaara Roman, Neil Markoff, Heidi Dillard, Kay Curling
Location: EBCA
This program is approved for 1.5 HRCI and SHRM credits.

When: Friday, July 20, 2018
8:00 AM
Where: EBCA
1410 Spring Hill Road
Suite 150
McLean, Virginia  22102
United States

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Total Rewards SIG Program:  Employee Perks - The Impact on Engagement and Company Culture

Friday, July 20, 2018
8:00 AM - 10:00 AM



  • Member Fee: 0
    Non-Member Fee: 15



‼️ This program is approved for 1.5 HRCI and SHRM credits.

Program Details:

In today’s war for talent companies must create engaging workplace cultures and employee experiences that inspire innovation and drive high levels of performance. Company perks have become one of the top considerations in attracting and retaining talent. What a company offers in the way of “extras” beyond salary and traditional health and retirement benefits support the overall work-life experience.

Our HR executive panelists will discuss the role company perks have played in shaping the culture and engagement of their workforce.


Learning Objectives:

  1. Learn how organizations are differentiating themselves in competing for and retaining top talent through the use of innovative employee perk offerings. 
  2. Consider how the customization of employee perks across workforce demographics can shape company culture and impact engagement.  
  3. Discuss how employee perks create enriched work-life experiences and enhance the employee value proposition. 




Shaara Roman 

Founder + Managing Partner

The Silverene Group


Shaara Roman is founder and managing partner of The Silverene Group, a boutique firm that helps leaders create dynamic workplaces by aligning people programs with business goals, eliminating toxic stressors in the workplace, building engaging cultures, and designing effective organizations. She works with executives to align their company’s leadership and culture with the business strategy and create programs to maximize the employee experience.

Her career has been enhanced by an international perspective as she was born in Bombay, India, raised in Lagos, Nigeria, educated in England and lived in Greece. She possesses over twenty years’ global experience creating strategies to ensure organizational effectiveness, organizational development, and winning talent management.

Her corporate and client portfolios include work in the private and public sector, and work with leaders in companies of varying sizes and industries. She has spearheaded and facilitated a wide range of management and organizational effectiveness initiatives such as culture and values design, workforce planning and leadership development.

Prior to founding The Silverene Group, Shaara held executive leadership positions in some of the area’s largest organizations including CGI, Fannie Mae, NRECA, and Visa. Throughout her career, Shaara has helped businesses at inflexion points, skillfully transforming the leadership and culture to drive growth and deepen organizational impact.

Shaara is an engaging and passionate speaker, frequently speaking on topics such as winning talent strategies, workplace culture, employee engagement and succession planning.

Shaara holds an MBA in International Business from Georgetown University and a B.S. in Business Administration from the University of Mary Washington. She serves on the boards of The Campagna Center, an organization that offers educational and social development programs for children, teens and adults, and the Arlington Soccer Association, where she Chairs the Human Capital Committee. She lives in Arlington, Virginia with her husband and two children.

You can follow Shaara on Twitter @SilvereneGroup and on LinkedIn



Neil Markoff 

VP, Human Resources



A 16-year veteran of the Human Resources profession, Neil Markoff is Vice President of Human Resources at KETTLER, the Washington, D.C. area’s award-winning real estate development and property management company based in McLean, Va. Markoff leads a team that oversees human resources operations, policy, and processes; talent acquisition training and development; employee relations; performance management; and succession planning.

Prior to joining KETTLER in May 2016, Markoff was Director of Human Resources at Cushman & Wakefield, a global real estate management and brokerage firm in New York. At Cushman, he was the project lead for global labor relations work stream during the company’s $2 billion merger with DTZ.

Prior to that, Markoff was the Human Resources Lead/Senior Human Resources Business Partner at global real estate management and professional services firm Jones Lang LaSalle (JLL), in Washington, D.C. He also was Human Resources Manager at Loan to Learn, an EduCap Inc. Program based in Sterling, Va.

At KETTLER, Markoff has a long list of accomplishments that include creating a three-year human capital strategy to align with business goals; implementing a new applicant tracking system; creating a performance management program that includes goal setting, mid-year check-ins, and year-end processes; implementing a new learning management system, creating learning plans for all positions and creating a “KETTLER Onboarding Experience” that includes guides and streamlined processes for managers and employees; creating and rolling out a company career development plan guide and form; developing a guide for managing Kettler employees who work remotely; creating and implementing a benefits strategy to keep KETTLER competitive in the market; developing and implementing employee relations program and tools for managers; creating a campus recruiting strategy; and developing a compensation benchmarking survey across all positions at KETTLER.

Markoff also acts as executive sponsor for KETTLER’s Culture & Engagement Committee, overseeing a team of 22 “culture ambassadors”, reviewing the firm’s events and programs, and managing the committee budget. The committee works to communicate and embody the firm’s core values through community- and team-building activities. 
Neil earned a Bachelor’s degree in Business Management from Curry College in Massachusetts, where he was on the lacrosse team, and a Master’s degree in Human Resource Management from Marymount University in Virginia. Neil lives in Alexandria, Va., with his wife and two children.



Heidi Dillard

Chief Human Resources Officer



Heidi S. Dillard is the Chief Human Resources Officer at OneWeb. She is responsible for leadership and oversight of the Human Resources and Facilities departments. Ms. Dillard has more than 20 years of professional experience. Prior to joining OneWeb, she ran the Internal Operations at the Common Application, a not-for-profit membership association that produces and maintains the world’s leading undergraduate college application tool for 731 member colleges and universities. In her role, she was responsible for the day-to-day operations of the human resources, finance, information technology, and facilities departments.  Prior to the Common Application, Ms. Dillard held various roles at Human Capital Initiatives LLC, a boutique human capital consulting firm specializing in technology and was the Head of HR at NavigationArts, LLC a web-design and digital media consulting company. Ms. Dillard also served in the United States Army. 

Ms. Dillard received an BS from the United States Military Academy and is a Senior Professional in Human Resources.  In addition, she has been recognized for her volunteer efforts with military spouses and families. She also actively participates in human resources and military spouse mentorship programs.


Kay Curling

Managing Director

Curling & Associates, Inc.


Kay is a forward thinking, hands-on senior executive focused on strategic human capital practices and operations in mid-tier professional services federal contracting firms. She is skilled at driving strategy and delivering solutions for rapidly growing organizations experiencing accelerated revenue growth in both the private, private-equity backed and public sector companies.  She maintains a track record of building high performance organizations and spearheading global talent strategies that meet market demands in growth-oriented industries. She has proven her ability to build and lead complex organizations in multi-cultural environments. Her diverse business background includes directing all aspects of Human Resources within large government solutions providers as well as project management experience within line business units. Her past and present work has garnered national awards for her employers and for her personally. 

Her passions extend into community organizations where she volunteers and serves on Boards of Directors.  Currently, Kay is chairing the WashingtonExec “Execs on the Move” committee and provides consulting services relating to Human Capital strategies.

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